Beauty Generates Love.
At GROHE, design is more than just aesthetic trappings. It is a
quality feature and stands for the perfect synthesis of form and
The result is the joy you experience every time you use our
products. And the joy we experience every time we receive an award
for our uncompromising love of quality.
Design is a fundamental pillar of the GROHE strategy. We subscribe
to a straightforward and customer-centric design philosophy,
grounded in the belief that good design must transcend form and
function to create an emotional bond with its users.
GROHE products and services should surprise and delight their users
throughout their long service lives. Moreover, all points of
interaction with our brand - from packaging to our website - are
developed with great care and attention to detail, reflecting the
passion and commitment which go into the creation of our
You’ll notice intuitively that, for all the diversity of our
products, they speak a very clear design language. At every turn,
you’ll encounter perfect halo shapes and lozenges. You’ll also
sense that our fittings are very inviting - they make you want to
use them. This is down to the 7° angle of several of our faucet
levers and spouts. And that’s just one example of how good design
is not just pretty but also at all times practical.