Beauty Generates Love - GROHE Design
At GROHE, design is more than just aesthetic trappings.It is a
quality feature and stands for the perfect synthesis of form and
function.
The result is the joy you experience every time you use our
products. And the joy we experience every time we receive an award
for our uncompromising love of quality.
The presentation of a red dot ‘best of the best’ award for GROHE
Ondus® in 2007 was the first hint to the industry that design was
now a fundamental brand pillar, in addition to quality, technology
and sustainability. The total red dot award count now stands at an
impressive 27 - including three further ‘best of the best’
awards for GROHE Ondus® Digitecture (2009), the GROHE Rainshower®
Icon hand shower (2010) and the new GROHE F-digital Controller
(2011).
This commitment to producing the most relevant and inspiring
designs in the sanitary industry has also resulted in GROHE
advancing 104 places in the annual iF company ranking – the biggest
gain in this classification, while awards from the USA, UK, China
and Japan illustrate the international appeal of our
portfolio.
But perhaps one of the most significant shifts to have occurred in
the last five years is the way in which creativity has been used
not only to develop products that add value, but also as a catalyst
to change the entire culture of the company.
Award winning In-house Design Team
“For many years the company’s top management has demonstrated its
commitment to excellent design and provided Paul Flowers with the
support he needs to come up with innovative, surprising and
aesthetic solutions and to bring outstanding products to the market
time and again.” Prof. Dr. Peter Zec, CEO “of the red dot design
award“
In June 2011, it was announced that Paul Flowers and the GROHE
Design Team had been selected to receive the highest accolade in
the field of product design - the red dot ‘design team of the year’
2011/2012.
Recognised globally as a mark of distinction, GROHE is the first
company in the sanitary industry to be honoured with the award
since its introduction in 1988.
The award is presented annually to “international design teams
which continuously produce innovative work.”And with the list of
previous recipients reading like a veritable who’s who in the world
of design, GROHE is in good company. Apple, Bose, Mercedes-Benz,
Siemens and Sony are just a few of the big names to have won the
award
Since his appointment in 2005, Paul Flowers has led the GROHE
in-house design team to phenomenal success. Rather than outsourcing
to ‘celebrity’ designers, we have chosen to invest in creating a
worldclass design team of our own – an international mix of
industry specialists whose understanding of the market is second to
none.
Read more on www.grohe-group.com