New Trends In Us Showers

GROHE Euphoria Shower System Adds Industrial Elegance and Modernity to Any Bathroom

NEW YORK, Dec. 1, 2014 – The minimal and modern Euphoria shower system from GROHE, the world’s leading manufacturer of premium bathroom and kitchen faucets and fittings, illustrates key trends in the US marketplace. The design wields perfect proportions and uniform geometry, an aesthetic that complements contemporary bathrooms or adds a modern touch to traditional bathrooms.
1. Exposed Valves: “Exposed valves have always been the norm in Europe; now in the U.S, it is not only a design statement but makes for less expensive construction,” said Ben Fix, Director, Product Marketing and Training, GROHE America. 
2. Personalized Spa Experience: GROHE products are featured in the finest luxury hotels in the world – from The St. Regis Bali to the W Barcelona The spa experience comes home with the Euphoria system, equipped with the brand’s proprietary GROHE DreamSpray® technology, providing perfect water distribution through every single nozzle in the “Rain” spray pattern – identified by extensive consumer research as the most used and appreciated of all available spray patterns. The head shower can be swiveled to the optimal position for that truly individual shower experience. 
3. Frameless Glass and “Statement” Hardware: “Frameless glass is another design trend we are seeing in homes and hotels around the world – allowing for more light and also highlighting the beauty of the fixtures,” said Fix. “The new Euphoria shower system, with its showerhead and beautiful chrome finish, stands out, becoming a conversation piece of any bathroom.” 
The GROHE Technologies That Makes it Euphoric 

The biggest benefits are provided by GROHE’s unique technologies. The Euphoria System is a combination of modern, contemporary design and functional excellence – uniting GROHE DreamSpray® and GROHE TurboStat® in one product. 
The system delivers all the benefits of a fully customized system, including a thermostatic, head shower and hand shower for greater showering comfort and a superior overall experience. 
Finally with GROHE StarLight® the chrome finish is guaranteed to retain its splendid sheen for many years. 
Euphoria innovations from GROHE – access a new world of showering enjoyment!
GROHE faucet and shower products are distributed in more than 180 countries and represent nearly 80 years of excellence in European design, innovation, engineering and quality. 

GROHE America’s headquarters are in the heart of the Flatiron district and houses the GROHE Live! Center, an interactive showroom created for inspiration and collaboration.

The GROHE Group is the world’s leading provider of sanitary fittings, comprises Grohe AG, Hemer;Joyou AG, Hamburg and other subsidiaries in foreign markets. With its global GROHE brand, the GROHE Group relies on its brand values quality, technology, design and responsibility to deliver “Pure Freudean Wasser”. With the JOYOU brand, the Group covers the fast growing Chinese market.

The GROHE Group was purchased by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industry. GROHE and Joyou remain independent within the LIXIL Group.

For more information and to find local showooms, please visit www.grohe.com/us or call 1-800-44-GROHE (47643).
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