Seventh World Architecture Festival Offers Inspiration And Information

GROHE, founding member of WAF, premieres new products at prestigious event

NEW YORK, Sept. 22, 2014 – From October 1 to 3, Singapore will welcome the international architectural community to the World Architecture Festival (WAF) at the Marina Bay Sands Hotel. The event not only provides a host of professional information but also brings together architects and designers from around the world for dialogue and exchange. As a founding member and major sponsor of the world’s leading architecture forum, GROHE will use this platform to premiere several new products and present selected highlights from its current range of sophisticated sanitary faucets and fittings.

“We have been on board ever since the first event seven years ago and have always believed in WAF’s promise,” says Michael Rauterkus, Chief Sales Officer of Grohe AG. “Over the years the festival has emerged as an annual magnet for an audience of highly qualified professionals who attach great value to personal exchange and networking. As a partner in the projects business, we believe in supporting architects and designers in their work, which is why we are sponsoring the key award at WAF, ‘Building of year 2014’. This way we want to stimulate creative ideas and help move the industry forward.”

Perfect combinations

The exhibition booth set up at WAF by GROHE is a source of inspiration in its own right. GROHE products showcased at WAF include apart from several innovations a number of single lever mixers recently added to the manufacturer’s most popular faucet lines. These lines now being available with spout heights ranging from XS to XL, architects and interior designers can specify faucets, which optimally match their interior designs and their preferred washbasins both in functional and formal terms. Minimized splashing is just one of the benefits, which add to a pleasant water experience; more information is available at www.bestmatch.grohe.com/en. In addition, GROHE will be displaying the new Sensia® IGS shower toilet that the company has recently launched. Allowing to program personalized cleansing routines, these latest generation shower WCs are designed to blend into any modern bathroom decor. 
Attendees at the World Architecture Forum have a lot to look forward to. From expert workshops to product presentations, from award ceremonies to professional exchange and networking, there can be no doubt that this year’s programme will further enhance WAF’s position as a regular fixture on the international architectural community’s calendar.
GROHE faucet and shower products are distributed in more than 180 countries and represent nearly 80 years of excellence in European design, innovation, engineering and quality. 

GROHE America’s headquarters are in the heart of New York City’s Flatiron district and houses the GROHE Live! Center, an interactive showroom created for inspiration and collaboration.

The GROHE Group is the world’s leading provider of sanitary fittings, comprises Grohe AG, Hemer; Joyou AG, Hamburg and other subsidiaries in foreign markets. With its global GROHE brand, the GROHE Group relies on its brand values quality, technology, design and responsibility to deliver “Pure Freude an Wasser”. With the JOYOU brand, the Group covers the fast growing Chinese market.

The GROHE Group was purchased by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industry. GROHE and Joyou remain independent within the LIXIL Group.

For more information and to find local showrooms, please visit www.grohe.com/us. or call 1-800-44-GROHE (47643).

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