GROHE values continuity and its brand values so highly it has
invested in a dedicated in-house team that uses its specialist
knowledge, creativity and focus on detail to design beautiful and
innovative products that lead the market.
Paul Flowers and the GROHE Design Team have been producing
innovative and beautifully designed products since 2005 and are
proud winners of the globally recognized “red dot: design team of
the year” award.
“We set out to create experiences which go beyond the product as
such,” Paul Flowers explains.“Quality, technology and
sustainability are fundamental pillars that are genuinely
acknowledged by consumers. However, our ambition was to take this
relationship to a higher level by converting their acknowledgement
into a feeling of love for our products. Through our designs we
have been able to achieve this.”
Since his appointment in 2005, Paul Flowers has led the GROHE
in-house design team to phenomenal success. The team now has a
remarkable track record of winning respected design awards for
GROHE products. The total red dot award count stands at an
impressive 20 – and this includes four “best of the best” awards,
for GROHE Ondus® Mechanical (2007), GROHE Ondus® Digitecture
(2009), the GROHE Rainshower® Icon hand shower (2010) and the new
Digital Controller (2011).
It is a testament to the consistent excellence of the design team’s
products that GROHE is ranked number 1 in the “sanitary fittings
& kitchen faucets” category for the 2011 red dot design
ranking. This is a phenomenal achievement and underlines the fact
industry-leading design now lies at the heart of the GROHE brand.