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GROHE Turns Water into Food


In 2015 GROHE Turkey replaced the taps the Sisli Mosque with water-efficient GROHE Ecojoy products, achieving 18 percent water efficiency. To further strengthen the relationship with Sisli Mosque, “Turn Water into Food”, a project implemented by GROHE Middle East and Africa, was supported by Şişli Mosque Foundation.The cash equivalent of the water savings was used to create 1,000 GROHE Ramadan packages containing food supplies and delivered to those in need.

World’s leading manufacturer of sanitary fittings, GROHE, implemented in collaboration with the Sisli Mosque Foundation in Turkey the “Turn Water into Food” social responsibility project, which aims to raise awareness of the contribution that would be made in the preservation of water resources by saving water in public areas with high water consumption levels.

Striving to highlight the importance of water savings at the mosques, which are among the foremost public spaces with highest levels of water consumption, GROHE Turkey had replaced the taps at Şişli Mosque with GROHE’s water-saving Ecojoy products last year, contributing to an 18 percent decline in the water consumption in the toilets.

And in the second phase of the “Turn Water into Food” social responsibility project, GROHE Turkey used the cash equivalent of the water savings to create 1,000 GROHE Ramadan packages containing food supplies and delivered to those in need among the congregation of the Sisli Mosque.

Speaking at a press conference held, Simon G Shaya, GROHE President, East Mediterranean, Middle East and Africa, explained GROHE’s approach to sustainability and water conservation:“GROHE is the world’s leading provider of sanitary fittings and as a global brand for sanitary products and systems GROHE’s sustainable business practices is a commitment to the ecological and economical use of natural resources and the protection of the environment. GROHE is proud to act as a role model for the entire industry and to bring a pro-active approach to today’s ecological, economic and social challenges and puts the commitment to the natural world at the heart of all activities. As water is an increasingly valuable resource many initiatives are being launched globally by GROHE, to help preserve this resource.”
Sustainability is a corporate value at GROHE
Underlining sustainability as a corporate value at GROHE, Lina Varytimidou, GROHE East Mediterranean, Middle East and Africa Public Relations Director and Head of GROHE SPA, continued: “Being the world’s leading supplier of water fittings, we are committed to enhancing and optimising sustainability at all its worldwide locations on an ongoing basis. In Turkey we replaced the taps of Sisli Mosque with GROHE Ecojoy products, which declined the water consumption at the toilets by 18%. This means that 270 m3 water saved annually. And as the second stage of the project, that we called “Turn Water into Food” program we decided to benefit from the amount of previously saved water in Sisli Mosque and convert it into food donated to unprivileged people during the Holy Month of Ramadan. Yesterday we distributed 1000 food packages to the families in need during Ramadan. The packages are containing; Bulghur, Rice, Kidney Beans, Flour, Sugar, Salt, Soup, Pasta, Oil, Date, Lentil, Dessert and Olive.


TWIF Project aims to create awareness on decreasing water consumption
Serhat Sabaz, Vice President of GROHE East Mediterranean,noted that GROHE Turkey maintained its growth every year as they continued to invest in the dynamic and thriving Turkish market. Turn Water Into Food is a regional project as part of our commitment to the environment and the community we serve. 1000 is a very symbolic number and our main aim with this project is to create awareness about the importance of water consumption, what can be done to increase water and cash savings while we give back to the underprivledged. “Turn Water into Food” project that we realized in collaboration with Sisli Camii is only an example but that unique example offers a solution that contributes to the efforts of reducing water consumption.“

Products and bathroom fittings with the Ecojoy feature, which is present at the GROHE products installed by GROHE at Şişli Mosque toilets save 54 percent of the water used in bath and shower and up to 53 percent for dual-flush cisterns and 65 percent for water saving kitchen faucets.
GROHE hakkında
GROHE dünyanınöndegelensıhhitesisatdonanımlarısağlayıcısıdır.GROHE Group, global GROHE markasıkalite, teknoloji ve tasarımınyanısıra “Pure Freudean Wasser” felsefesinisunmayıamaçlayansorumluluktanoluşanmarkadeğerlerindengüçalmaktadır.
GROHE’nindünyaçapında 6.000 civarındaçalışanıbulunmaktadır. GROHE'ninAlmanya'dakiçalışansayısıyaklaşıkolarak 2.400'dür. GROHE, Almanya’dakiüçüretimtesisininyanısıra, diğerpazarlarda da birçoktesisesahip. GROHE, banyo ve mutfakürünleriportfolyosuyla, 2014 yılında 1,2milyar Avro tutarındakonsolidesatışrakamınaulaşmıştır.

Ocak 2014’te LIXIL Group ve JaponKalkınmaBankasıtarafından satın alınan GROHE Group halensatışlarınınyüzde 85'ini Almanyadışındagerçekleştirmektedir. LIXIL Group, inşaatmalzemeleri ve evteçhizatlarısektörlerindeküreselbirliderdir. Nisan 2015’ten tarihindenitibarengeçerliolmaküzere LIXIL Group’un global sıhhitesisatürünleriişkoluyeni LIXIL Su TeknolojisiGrubu (LWTG) işbirimineentegreedilecektir. GROHE, LWTG içindebağımsızlığınısürdürecektir.

Dahafazlabilgiiçin:
Mehtap Çakıroğlu
Ogilvy PR - 0212 339 83 81
mehtap.cakiroglu@ogilvy.com

Telifhakkı
Her birfotoğrafın ‘özellikler’ penceresindebelirtilentümtelifhakkıkısıtlamalarınauymayaözengösteriniz. Bu bilgiyeulaşmakiçindosyayıaçmadanüzerindesağtıklayın ve ‘özellikler’ altında ‘detaylar’ seçeneğinegidin. Görüntüyüyayınladığınıztakdirde, kaynakolarakGrohe’yibelirtmeniziricaederiz. Kaynağıbelirtilenfotoğraflarınkullanımıücretsizdir. Fotoğraflarreklamamacıylakullanılamaz.