GROHE focuses on style and sustainability
Dubai’s first green city residential development feature GROHE
Protecting the environment, preserving natural resources and
exercising social responsibility have long been important elements
of corporate strategy at GROHE. The leading bathroom fittings
manufacturer is now partnering with Dubai Sustainable City to fit
the new residential community with Masters of Technology award
winning sustainable designs.
Located just 15 minutes from Downtown Dubai, the Sustainable City
will offer luxury housing that meets sustainability standards (set
by The World Commission on Environment and Development). The homes
are a mix of inspiring architecture and advanced sustainable
infrastructure, ensuring residents do not compromise elegant design
for a reduced carbon footprint. The city will generate much of its
own electricity through city-wide and rooftop solar panels and the
homes are designed to accommodate this too. Each house takes into
consideration the natural aspects of sunlight and wind in
order to create cleaner air and providing lower temperatures for a
cooler city microclimate.
The city concept is also reflected in all of GROHE’s selection
installed in the residential area combining the economic,
ecological and safe use of water with excellent design. Such
products include the Tempesta shower head and hand shower
which are engineered to withstand the rigors of, day-to-day, use
and create a very satisfying shower with maximum water
coverage. The residential homes will also feature the Concetto.
With its super-slick design and high-tech features, the Concetto
design is fresh and youthful, creating a crisp and modern look with
contemporary accents to the bath.
Eurocube, a design cleverly engineered for an extensive choice of
faucets features accurate square designs for the basin, bidet,
shower and bath. The combination of square and rectangular shapes
enhanced with the latest GROHE technologies make the Euphoria
Cube the smart choice for minimalist design in the
All of the products reduce water consumption, and combine economic,
ecological and safe use of water with excellent design. Each
product allows for responsible and safe consumption of water
and energy resources making it the ideal choice for Sustainable
City and reflecting GROHE‘s core values of minimalism, modernism
and functional excellence.
Dubai Sustainable City will be the first residential
community of its kind in Dubai. It is expected to meet the highest
environmental standards by adopting
a sustainable approach in its mission to become a
regional leader in both eco-tourism and global environmental
The residential area will be made of 500 townhouses and courtyard
villas all inspired by the urban form and heritage of Dubai’s old
Bastakyia district. It will also boast tourist attractions such as
a planetarium and a grass amphitheatre for hosting events. To
encourage outdoor activities, there will be a variety of sport and
leisure facilities, biking and shaded jogging trails across
the city. Further, the city will have a natural ‘biodome’
greenhouse, organic farm and individual garden farms for local food
The Sustainable City is expected to be completed by 2016.
GROHE is the world’s leading provider of sanitary fittings.
With its global GROHE brand, the company has relied on its brand
values of technology, quality, design and sustainability for
decades to deliver “Pure Freude an Wasser”.
GROHE has a global workforce of around 6,000 people. There are
about 2,400 employees working in Germany. GROHE runs three
production plants in Germany as well as several plants in other
markets. In 2014, the company generated consolidated sales of
approx. €1.2 billion with its comprehensive product portfolio for
bathroom and kitchen. Some 85 percent of its sales are currently
generated outside Germany.
GROHE was taken over by the LIXIL Group and the Development Bank of
Japan in January 2014.
The LIXIL Group is the global leader in the building materials and
housing equipment industries. Since April 2015, GROHE is part of
the global market leader LIXIL Water Technology that pools LIXIL’s
worldwide sanitary ware business in one single business unit with
GROHE remaining an independent brand.