GROHE launches first international lifestyle magazine
Leading faucet manufacturer presents water-themed mix of
entertainment and information, starting mid-June
The first-ever GROHE magazine for consumers is out. Available at
GROHE showrooms around the globe, the journal brims with exciting
stories and inspiring photos from the multi-faceted world of water.
The approximately 100 page magazine, which is published twice
annually in nine languages, has a circulation of 520,000 copies.
Highlights in the first issue include a travel guide to Paris
focusing on items of interest related to water. From spectacular
fountains to a nightclub on a boat, from a floating swimming pool
to a unique aquarium, the new GROHE Magazine is packed with insider
tips, some of which come courtesy of Oliver Jahn, the editor of
Germany’s Architectural Digest magazine.
Lovers of unique architecture and modern interiors will devour the
project reports from all over the globe. For all those who cannot
travel to the FIFA World Cup themselves, a feature on a stadium in
Rio de Janeiro offers an exciting insight into the latest off-pitch
designs. Hotel stories from places as far afield as Vietnam and
Canada stir readers’ desire to travel. Music fans can look forward
to a tour of the legendary Abbey Road Studios where such artists as
Adele and Liam Gallagher benefit from the washroom comforts
afforded by GROHE water fittings.
Readers will also learn what makes the world’s leading manufacturer
of branded faucets and fittings tick. An interview with Thomas
Fuhr, the GROHE Management Board member in charge of technology,
provides insight into the precision work at all GROHE plants and
their commitment to the highest standards of quality. In addition,
Paul Flowers, head of design at GROHE, shares his views of modern
consumer-centric design.
Jan Peter Tewes, Marketing Director at Grohe AG, says: “This
magazine is not a product brochure but first and foremost an
entertaining medium which invites readers to explore the many
facets of the vital element that is water. Our ambition is to
inform and inspire our customers and show them how our GROHE
products can contribute to their relaxation and well-being in the
comfort of their own homes. Our customers should feel the same
fascination for water that drives our work on a daily basis. We
believe that the launch of our new GROHE Magazine represents a new
and exciting form of communication.”
Related Links
View the Online GROHE Magazine now