‘Turn Water into Food’ Program Comes to Egypt
GROHE and the Egyptian Food Bank introduce roof plantations
solutions to address hunger in Egypt
GROHE, the world leading German manufacturer of sanitary fittings,
partnered with The Egyptian Food Bank (EFB) to address hunger in
Egypt ahead of the holy month of Ramadan through the distribution
of food packs and construction of roof plantations to more than
1000 families.
‘Turn Water into Food’ is the continuation of the Green Mosque
program launched back in 2013 in Egypt were GROHE was able to save
5,000 liters of water following the installation of its faucets in
Amr Ibn El-As Mosque. This year, the amount of saved water was
converted into food packs and roof plantation modules to be
distributed to families in the greatest need during Ramadan;
literally ‘turning water into food’.
“At GROHE, takes sustainability very seriously” said Simon G Shaya
GM and President, GROHE East Med, Middle East and Africa. “Our
WaterCare program did not only increase water conservation
awareness in the region, it has also enabled us to finance
sustainable food resources for families in need to improve their
standard of living. When it came to think of a partner to help us
in our mission in Egypt, we could not think of any other than the
Egyptian Food Bank.”
Simon G. Shaya and Dr. Moez El Shohdi
GROHE partnership with EFB this year didn’t only evolve around the
distribution of food packs, but included the launch of a new roof
plantation module, a sustainable water conserving agriculture
method that can harvest 660 plants in one unit adding EGP 14,400 to
one household’s yearly income.
“EFB is fortunate to have the generous support of GROHE to
alleviate hunger and strengthen local communities”, said Dr. Moez
El-Shodi, CEO and co-founder of the EFB. “Our roof plantation
solution will provide needy families with sustained source of
vegetables and fruits and a monthly income to help with their day
to day living needs”.
GROHE supports local communities wherever possible, and as part of
the GROHE WaterCare campaign – the more you save, the more you
enjoy – GROHE is aiming to increase awareness of water consumption
and conservation possibilities across the region.
About GROHE
GROHE is the world’s leading provider of sanitary fittings. With
its global GROHE brand, the company has relied on its brand values
of technology, quality, design and sustainability for decades to
deliver “Pure Freude an Wasser”. GROHE has a global workforce of
around 6,000 people. There are about 2,400 employees working in
Germany. GROHE runs three production plants in Germany as well as
several plants in other markets. In 2014, the company generated
consolidated sales of €1.2 billion with its comprehensive product
portfolio for bathroom and kitchen. Some 85 percent of its sales
are currently generated outside Germany. GROHE was taken over by
the LIXIL Group and the Development Bank of Japan in January 2014.
The LIXIL Group, which is organized as four technology business
units, is the global leader in the building materials and housing
equipment industries. GROHE is part of the LIXIL Water Technology
business unit and led as an independent brand.
About The Egyptian Food Bank
EFB was founded and initiated in 2006 by a group of businessmen
with the aim of serving the society and helping those in need by
specializing in Hunger under the name of
Egyptian Food bank that would be converted to
national project that serves all governorates on Egypt. EFB is
registered at the Ministry of Social Solidarity under Registration
Number 562.
A nonprofit organization specialized in fighting hunger through
diversity and innovation, By creating effective programs addressing
hunger problems through creating partnerships with those who care
about needy hungry people in Egypt.
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