Helwan University Design Students Praised By International Brand
Lina Varytimidou, Dean George Nubar, Michael Seum, Simon G. Shaya,
Mohammed Ataya, Maya Bouziane
Michael Seum announces the winners of the GROHE Design Series
In their common effort to support Egyptian rising talents in the
design sector, GROHE, world leading German manufacturer in sanitary
fittings, and Helwan University, Faculty of Applied arts introduced
for the first time in Egypt the GROHE Design Series, a program that
inspires dialogue and exchange. Three winners were announced during
the final ceremony, headed by Michael Seum- Vice President at GROHE
AG, and attended by Simon G. Shaya- GM and President of GROHE East
Med, Middle East and Africa (MEA), Lina Varytimidou- Regional
Director of PR and Head of GROHE SPA, university senior
representatives and students.
The GROHE Design Series, is a regional program launched by GROHE in
2012, to encourage, support, and reward successful creative works
by young university students in the field of design. The program
provides opportunities to challenge and maximize students
individual talents while promoting lifelong learning.
Simon G. Shaya said: “Our program’s objective is to provide an
opportunity for regional think-tanks of the future to stand out and
benefit from the expertise of an International brand such as GROHE.
We are very pleased to have had the opportunity to collaborate with
Helwan University and we look forward to welcoming its students to
Michael Seum taking a selfie with Faculty of Applied Arts students
The Wining team with the GROHE team
Lina Varytimidou, Simon G. Shaya & Michael Seum
Through the competition entitled ‘Cultural Relevance of an
International Brand in the Middle East’, Helwan students were
assigned to develop a home spa using the GROHE GRANDERA® Warm
Sunset range. Students had the chance to exchange ideas, design and
develop a project with the help of experts from GROHE to generate
progressive contemporary design ideas.
After weeks of interaction and discussion, the panel of judges
selected three students to receive a prestigious summer internship
at various locations of GROHE, all expenses paid for as the grand
Award winning designer, Michael Seum, Vice president of Design at
GROHE AG, highlighted the fact that young designers have huge
impact on shifting the design trends: “In an increasingly dynamic
world, uprising designers are often agents of change. I
congratulate the young designers of Helwan University who were able
to creatively balance different elements in their concepts with
GROHE product ranges and asserting their confidence to present new
perspectives aligned with users’ needs and requirements. “
Dr. Georges Nubar, Dean of Faculty of Applied Arts, Helwan
University commented: “We would like to thank GROHE for choosing to
collaborate with our university to bring the first Design Series.
The competition allowed our students to use their university
knowledge for a commercial context while experiencing real world
situations and competing for internationally recognised
GROHE Design Series competition was designed to provide students
with real world issues that engage and challenge them to maximise
their individual talents and capabilities to succeed as young
design professionals in and beyond their schooling.
GROHE is the world’s leading provider of sanitary fittings.
With its global GROHE brand, the company has relied on its brand
values of technology, quality, design and sustainability for
decades to deliver “Pure Freude an Wasser”.
GROHE has a global workforce of around 6,000 people. There are
about 2,400 employees working in Germany. GROHE runs three
production plants in Germany as well as several plants in other
markets. In 2014, the company generated consolidated sales of
approx. €1.2 billion with its comprehensive product portfolio for
bathroom and kitchen. Some 85 percent of its sales are currently
generated outside Germany.
GROHE was taken over by the LIXIL Group and the Development Bank of
Japan in January 2014.
The LIXIL Group is the global leader in the building materials and
housing equipment industries. Since April 2015, GROHE is part of
the global market leader LIXIL Water Technology that pools LIXIL’s
worldwide sanitary ware business in one single business unit with
GROHE remaining an independent brand.
GROHE Eastern Mediterranean, Middle East &
PO Box 27048
CY-1641, Nicosia, Cyprus