American University of Dubai
GROHE and AUD in collaboration with the ALSERKAL Cultural Foundation team up to take young designers to the next level
The American University in Dubai (AUD) and
GROHE, world leading German manufacturer in
sanitary fittings, in collaboration with ALSERKAL Cultural
Foundation, have launched the “WATER &
SAND” Design Atelier. During the unique
design atelier AUD students will develop a wellness project located
in a wind tower house in the vibrant area of Al Bastakiya
Dubai, embracing art and culture while using GROHE Spa
range. This challenging project will link local heritage with
modern design solutions in respect with the tradition and the
historical location.
The workshop is offered to the students of the Department of
Interior Design of the School of Architecture, Art and Design of
the American University in Dubai (AUD). It will be developed during
the Spring 2016 Semester and will involve students enrolled in the
Wellness and Spa course – an advanced Interior Design course
focusing on wellness centers analysis, planning and design,
together with students enrolled in the Interior Design Studio III
course.
With this edition of the Design Atelier, AUD and GROHE have renewed their successful collaboration, previously established with the GROHE Design Series program.
With this edition of the Design Atelier, AUD and GROHE have renewed their successful collaboration, previously established with the GROHE Design Series program.
The Chair of the Interior Design Department at AUD Albert
S. Fakhoury along with Prof. Annamaria
Lambri, Associate Professor of Interior Design and
Coordinator of the Design Atelier, together with Jasmine Shahin,
AUD Adjunct Professor of Interior Design, will support and lead
their students through this challenging and exciting journey.
AUD’s Interior Design Department Chair Albert S. Fakhoury stated:
“We are very pleased to see that the collaboration with GROHE is reaching a new milestone: thanks to the tremendous efforts of the department – particularly Prof. Lambri’s contribution - Wellness and Spa is officially offered as a professional elective course and has become part of the new “Emphasis in Hospitality Design” that we are developed within our program. A program which will prepare the young creative minds towards uniqueness in their professional career. Collaborating with Alserkal Cultural Foundation is nothing less than a statement of our commitment to the values of the UAE heritage by highlighting its traditional architecture in a very innovative context.”
AUD’s Interior Design Department Chair Albert S. Fakhoury stated:
“We are very pleased to see that the collaboration with GROHE is reaching a new milestone: thanks to the tremendous efforts of the department – particularly Prof. Lambri’s contribution - Wellness and Spa is officially offered as a professional elective course and has become part of the new “Emphasis in Hospitality Design” that we are developed within our program. A program which will prepare the young creative minds towards uniqueness in their professional career. Collaborating with Alserkal Cultural Foundation is nothing less than a statement of our commitment to the values of the UAE heritage by highlighting its traditional architecture in a very innovative context.”
From her side Ms. Lina Varytimidou, Director PR
and Head of GROHE SPA in the East Mediterranean,
Middle East & Africa introduced the products from the GROHE’s
SPA collection during the launch event, stated: ‘’GROHE is
pleased to partner with AUD's Interior Design Department for the
launch of the 'Water & Sand' Design Atelier part of the
Wellness and Spa course and the GROHE Design
Series Program. We are extremely excited about this
collaboration and developing the future of this course. “We look
forward to seeing the projects that the students will be delivering
at the end of the semester and to offering the winner of the best
assignment an internship at the GROHE offices in Dubai. We hope
that GROHE's partnership with AUD will elevate and change the
landscape of interior design standards in the UAE.’’ She
added.
Participating students took a guided tour at one of GROHE’s leading showrooms in UAE where they discovered GROHE’s latest innovations in terms of quality, technology and design. Varytimidou also announced that the student with the best assignment would be offered an internship at GROHE’s Middle East and Africa offices in Dubai, United Arab Emirates.
Participating students took a guided tour at one of GROHE’s leading showrooms in UAE where they discovered GROHE’s latest innovations in terms of quality, technology and design. Varytimidou also announced that the student with the best assignment would be offered an internship at GROHE’s Middle East and Africa offices in Dubai, United Arab Emirates.
Mr. Eisa Bin Ahmad Alserkal, Board Member of the
ALSERKAL Group, supported by Mrs. Annamaria
Bersani, ALSERKAL Cultural Foundation Director, introduced
ALSERKAL Cultural Foundation and its involvement
in the workshop highlighting the importance of the local heritage
and culture. Alserkal’s Cultural Foundation Chairman,
Mr. Ahmad Bin Eisa Bin Nasser Alserkal
stated:
“At Alserkal, we don’t only focus on our corporate growth but look to our community growth as well, be it through relationship building, engaging in various corporate and social activities and spreading awareness. We have been blessed for the overall role we play in the UAE and Dubai especially, and persist to continue traveling on this ever-growing path with our clients and customers remaining our main priority.”
The Water & SAND Design Atelier articulated program, including GROHE ONE-DAY WORKSHOP at AUD, will lead to a Grand Finale event where the winning team will be awarded.
“At Alserkal, we don’t only focus on our corporate growth but look to our community growth as well, be it through relationship building, engaging in various corporate and social activities and spreading awareness. We have been blessed for the overall role we play in the UAE and Dubai especially, and persist to continue traveling on this ever-growing path with our clients and customers remaining our main priority.”
The Water & SAND Design Atelier articulated program, including GROHE ONE-DAY WORKSHOP at AUD, will lead to a Grand Finale event where the winning team will be awarded.
About AUD
The American University in Dubai (AUD) is a private, non-sectarian institution of higher learning founded in 1995. It serves UAE nationals and international students who seek world-class career-oriented education. AUD, as an international institution of higher education, encourages global understanding by providing an atmosphere of cultural diversity and opportunities for an international education.
• AUD is officially licensed by the UAE Ministry of Higher Education and Scientific Research. The Ministry has accredited the university’s programs in International Studies, Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Architecture, Visual Communication and Interior Design, Education (graduate), and Construction Management (graduate), in addition to a Certificate program in Middle Eastern Studies.
• AUD is permitted by the Knowledge and Human Development Authority (KHDA).
• AUD is accredited in the USA by the Southern Association of Colleges and Schools (SACS) Commission on Colleges (COC) to award Bachelor’s and Master’s degrees.
• AUD is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).
• AUD has received specialized accreditation for its Bachelor’s of Business Administration (B.B.A.), and Master’s of Business Administration (M.B.A.) degree programs in business through the International Assembly for Collegiate Business Education (IACBE).
• The university’s undergraduate majors in Marketing Communications and Advertising have been accredited by the International Advertising Association (IAA) in New York.
• The Civil, Computer, Electrical and Mechanical Engineering Programs of AUD’s School of Engineering are accredited by the Engineering Accreditation Commission of ABET.
• The Bachelor of Communication and Information Studies program, with majors in (1) Digital Production and Storytelling and (2) Journalism is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
The American University in Dubai (AUD) is a private, non-sectarian institution of higher learning founded in 1995. It serves UAE nationals and international students who seek world-class career-oriented education. AUD, as an international institution of higher education, encourages global understanding by providing an atmosphere of cultural diversity and opportunities for an international education.
• AUD is officially licensed by the UAE Ministry of Higher Education and Scientific Research. The Ministry has accredited the university’s programs in International Studies, Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Architecture, Visual Communication and Interior Design, Education (graduate), and Construction Management (graduate), in addition to a Certificate program in Middle Eastern Studies.
• AUD is permitted by the Knowledge and Human Development Authority (KHDA).
• AUD is accredited in the USA by the Southern Association of Colleges and Schools (SACS) Commission on Colleges (COC) to award Bachelor’s and Master’s degrees.
• AUD is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).
• AUD has received specialized accreditation for its Bachelor’s of Business Administration (B.B.A.), and Master’s of Business Administration (M.B.A.) degree programs in business through the International Assembly for Collegiate Business Education (IACBE).
• The university’s undergraduate majors in Marketing Communications and Advertising have been accredited by the International Advertising Association (IAA) in New York.
• The Civil, Computer, Electrical and Mechanical Engineering Programs of AUD’s School of Engineering are accredited by the Engineering Accreditation Commission of ABET.
• The Bachelor of Communication and Information Studies program, with majors in (1) Digital Production and Storytelling and (2) Journalism is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
About GROHE
GROHE is the world’s leading provider of sanitary fittings.
With its global GROHE brand, the company has relied on its brand values of technology, quality, design and sustainability for decades to deliver “Pure Freude an Wasser”.
GROHE has a global workforce of around 6,000 people. There are about 2,400 employees working in Germany. GROHE runs three production plants in Germany as well as several plants in other markets. In 2014, the company generated consolidated sales of approx. €1.2 billion with its comprehensive product portfolio for bathroom and kitchen. Some 85 percent of its sales are currently generated outside Germany.
GROHE was taken over by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industries. Since April 2015, GROHE is part of the global market leader LIXIL Water Technology that pools LIXIL’s worldwide sanitary ware business in one single business unit with GROHE remaining an independent Brand.
GROHE is the world’s leading provider of sanitary fittings.
With its global GROHE brand, the company has relied on its brand values of technology, quality, design and sustainability for decades to deliver “Pure Freude an Wasser”.
GROHE has a global workforce of around 6,000 people. There are about 2,400 employees working in Germany. GROHE runs three production plants in Germany as well as several plants in other markets. In 2014, the company generated consolidated sales of approx. €1.2 billion with its comprehensive product portfolio for bathroom and kitchen. Some 85 percent of its sales are currently generated outside Germany.
GROHE was taken over by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industries. Since April 2015, GROHE is part of the global market leader LIXIL Water Technology that pools LIXIL’s worldwide sanitary ware business in one single business unit with GROHE remaining an independent Brand.
About Alserkal Cultural Foundation
Alserkal Cultural Foundation (ACF) is located at Al Fahidi Historical District, Dubai. Configured as a Culture Hub, it has several purposes including serving as an Art Consultancy and Event Management body which is being managed in partnership with Make Art Café. MAKE serves simple gourmet deli food and quality beverages in an urban setting amalgamated with heritage.
Alserkal Cultural Foundation boasts of five exhibition areas, two flexible workshop rooms, a cozy library filled with wide range of books, and the Creativity Corner – Handicrafts Shop. Along with these, they also offer art lessons, tutorials and workshops to promote creativity and imagination.
True to their mission and vision, Alserkal Cultural Foundation supports creative minds and encourages community development by promoting the new generation of art talent from the UAE and GCC region. They are an opportunity provider for innovators by supporting creative minds and delivering their voices to society. As its concept and location show, Alserkal Cultural Foundation gives a contemporary edge to culture, while being conscious of its historical root.
Media Contacts
GROHE Eastern Mediterranean, Middle East & Africa
PO Box 27048
CY-1641, Nicosia, Cyprus
Internet: www.grohe.com
Media contact: Memac Ogilvy Public Relations
Point of contact: Yasmin Hilmi
Phone: +971 (0) 4 305 0334
Email: yasmin.hilmi@ogilvy.com
Alserkal Cultural Foundation (ACF) is located at Al Fahidi Historical District, Dubai. Configured as a Culture Hub, it has several purposes including serving as an Art Consultancy and Event Management body which is being managed in partnership with Make Art Café. MAKE serves simple gourmet deli food and quality beverages in an urban setting amalgamated with heritage.
Alserkal Cultural Foundation boasts of five exhibition areas, two flexible workshop rooms, a cozy library filled with wide range of books, and the Creativity Corner – Handicrafts Shop. Along with these, they also offer art lessons, tutorials and workshops to promote creativity and imagination.
True to their mission and vision, Alserkal Cultural Foundation supports creative minds and encourages community development by promoting the new generation of art talent from the UAE and GCC region. They are an opportunity provider for innovators by supporting creative minds and delivering their voices to society. As its concept and location show, Alserkal Cultural Foundation gives a contemporary edge to culture, while being conscious of its historical root.
Media Contacts
GROHE Eastern Mediterranean, Middle East & Africa
PO Box 27048
CY-1641, Nicosia, Cyprus
Internet: www.grohe.com
Media contact: Memac Ogilvy Public Relations
Point of contact: Yasmin Hilmi
Phone: +971 (0) 4 305 0334
Email: yasmin.hilmi@ogilvy.com