GROHE and Friends of the Earth Middle East launch ‘Water for Life’ Initiative in Jordan Foundation for Community Services

Pioneer project to provide water to Bedouin families in Jordan

Amman, Jordan - April 2013 - GROHE, the world's leading premium brand for sanitary fittings, has launched the first of its 'Water for Life' projects in Jordan, by partnering with Friends of the Earth Middle East (FoEME) to provide water to local Bedouin families living near the Sharhabil Bin Hassneh Ecopark.

Following the formation of the EcoPark, the Bedouin families were no longer allowed access to the park to collect water from the dam, both for their animals and their own use. The completion of the Water for Life project has allowed these families to be connected to fresh water supplies, whilst allowing the EcoPark to thrive.

The project, which began in November 2012, has seen GROHE install pumps, piping, water meters and fixtures to provide easy access to water for drinking and irrigation purposes. Previously, these families needed to walk or drive to fill water containers daily for drinking purposes, and would need to buy larger water tanks for washing and other domestic uses.

The Water for Life initiative is part of GROHE's global water conservation initiative Watercare and is one of many regional implementations throughout the Middle East. The Green Mosque project has already been activated in the UAE, KSA, Syria and Jordan, providing water-saving faucets to ablution rooms - successfully managing to reduce excess water consumption in these areas.

Simon G. Shaya, General Manager and President at GROHE East Mediterranean, Middle East and Africa, comments: "We are delighted to have partnered with Friends of the Earth Middle East to provide the Bedouin families with irrigation and portable water solutions. By supporting this community, we are helping to preserve the Jordanian heritage and alleviate their water concerns. We hope that the success of this pilot ‘Water for Life’ project will be able to transcend to other countries within the Middle East as part of our ongoing commitment to GROHE Watercare."

Abdel Rahman M. H. Sultan, Director’s Assistant of Technical issues and Parks Manager, FoEME, comments: "We would like to thank GROHE for choosing the Sharhabil Bin Hassneh Ecopark as their first location for this fantastic initiative. The installations have not only helped these families immensely, but have improved their day-to-day quality of life, and for that we are all extremely grateful. We look forward to continuing our relationship with GROHE, and working on future projects together."


Grohe AG is Europe's largest and, with a market share of roughly eight percent, among the world's leading manufacturers of sanitary fittings. As a global brand for sanitary products and systems, GROHE sets standards in quality, design, technology and sustainability, providing water to perfection.

With its headquarters in Hemer and Corporate Center in Düsseldorf, the company currently employs some 5,400 people worldwide, including 2,400 in Germany. In 2010, the company's kitchen and bathroom fittings and showers, automatic fittings for the commercial and contract sectors, and installation and flushing systems generated sales of EUR 980 million.

GROHE has six production plants, of which three are located outside Germany, namely in Portugal, Thailand and Canada. The company currently generates 80 percent of its sales outside Germany.

Since July 2011, GROHE has held a majority interest in Chinese market leader Joyou following the successful completion of a public tender offer. GROHE subsidiary Joyou Grohe Holding AG holds 57.2%.

GROHE Eastern Mediterranean, Middle East & Africa
PO Box 27048
CY-1641, Nicosia, Cyprus
Internet: www.grohe.com

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