Pioneer project to provide water to Bedouin families in Jordan
Amman, Jordan - April 2013 - GROHE, the world's
leading premium brand for sanitary fittings, has launched the first
of its 'Water for Life' projects in Jordan, by partnering with
Friends of the Earth Middle East (FoEME) to provide water to local
Bedouin families living near the Sharhabil Bin Hassneh
Ecopark.
Following the formation of the EcoPark, the Bedouin families were
no longer allowed access to the park to collect water from the dam,
both for their animals and their own use. The completion of the
Water for Life project has allowed these families to be connected
to fresh water supplies, whilst allowing the EcoPark to
thrive.
The project, which began in November 2012, has seen GROHE install
pumps, piping, water meters and fixtures to provide easy access to
water for drinking and irrigation purposes. Previously, these
families needed to walk or drive to fill water containers daily for
drinking purposes, and would need to buy larger water tanks for
washing and other domestic uses.
The Water for Life initiative is part of GROHE's global water
conservation initiative Watercare and is one of many regional
implementations throughout the Middle East. The Green Mosque
project has already been activated in the UAE, KSA, Syria and
Jordan, providing water-saving faucets to ablution rooms -
successfully managing to reduce excess water consumption in these
areas.
Simon G. Shaya, General Manager and President at GROHE East
Mediterranean, Middle East and Africa, comments: "We are delighted
to have partnered with Friends of the Earth Middle East to provide
the Bedouin families with irrigation and portable water solutions.
By supporting this community, we are helping to preserve the
Jordanian heritage and alleviate their water concerns. We hope that
the success of this pilot ‘Water for Life’ project will be able to
transcend to other countries within the Middle East as part of our
ongoing commitment to GROHE Watercare."
Abdel Rahman M. H. Sultan, Director’s Assistant of Technical issues
and Parks Manager, FoEME, comments: "We would like to thank GROHE
for choosing the Sharhabil Bin Hassneh Ecopark as their first
location for this fantastic initiative. The installations have not
only helped these families immensely, but have improved their
day-to-day quality of life, and for that we are all extremely
grateful. We look forward to continuing our relationship with
GROHE, and working on future projects together."
About GROHE
Grohe AG is Europe's largest and, with a market share of roughly
eight percent, among the world's leading manufacturers of sanitary
fittings. As a global brand for sanitary products and systems,
GROHE sets standards in quality, design, technology and
sustainability, providing water to perfection.
With its headquarters in Hemer and Corporate Center in Düsseldorf,
the company currently employs some 5,400 people worldwide,
including 2,400 in Germany. In 2010, the company's kitchen and
bathroom fittings and showers, automatic fittings for the
commercial and contract sectors, and installation and flushing
systems generated sales of EUR 980 million.
GROHE has six production plants, of which three are located outside
Germany, namely in Portugal, Thailand and Canada. The company
currently generates 80 percent of its sales outside Germany.
Since July 2011, GROHE has held a majority interest in Chinese
market leader Joyou following the successful completion of a public
tender offer. GROHE subsidiary Joyou Grohe Holding AG holds
57.2%.
GROHE Eastern Mediterranean, Middle East &
Africa
PO Box 27048
CY-1641, Nicosia, Cyprus
Internet: www.grohe.com