GROHE Blue® named KitchenInnovation of the Year® 2015
Consumer award presented at Ambiente fair in Frankfurt, Germany
Customers want good advice and assistance when making purchasing
decisions. They usually get the most honest opinions from other
consumers who have already used and experienced a product. This is
why the LifeCare Initiative has launched the KitchenInnovation
consumer award, which is presented every year on the occasion of
the Ambiente exhibition in Frankfurt, Germany. Among this year’s
prize-winners is GROHE Blue®, the innovative water system offering
great taste, comfort and sustainability.
In the eyes of the customer, the “KitchenInnovation of the Year®”
badge is trustworthy endorsement of the quality of a product. Any
manufacturer of products in six different categories may take part
in the competition. An independent panel of recognised, renowned
experts and a poll of 1.500 consumers then assesses all entries in
design and sustainability to ensure a thorough, all-round
assessment. The individual ratings are then condensed into a
weighted verdict. GROHE Blue® was entitled “KitchenInnovation of
the Year® 2015” in the “kitchen furniture and equipment” category
and won the “Golden Award – Best of the Best” for the highest score
within its category. Consumers especially valued the innovation,
the design, the sustainability and the personal benefit of GROHE
Blue®. The system supplies three different variants - sparkling,
medium and still - of filtered and chilled water straight from a
special kitchen faucet. This obviates the need for long,
fuel-consuming trips to the supermarket as well as for carrying and
storing heavy bottles.
GROHE Blue® and the other winners received the renowned award on 14
February at a public ceremony staged at the Ambiente exhibition in
Frankfurt, the biggest international consumer goods fair and the
leading event in the industry’s calendar. On top of that, the
results from the consumer poll were made available to the winners.
Visitors to the fair had the chance to see and experience the
award-winning products in Foyer 5.1/6.1, where several professional
chefs demonstrated and explained the many benefits and USPs of the
award-winners in live presentations.
The consumers have cast their votes: GROHE Blue® is a
KitchenInnovation of the Year® 2015 and Best of the Best.