GROHE Curates Experiential Living Installations
Slade Architecture and Ghislaine Viñas Chosen by GROHE’s Paul
Flowers to Design Conceptual Works
New York - On June 17, GROHE will unveil two dynamic concept
installations designed by top New York firms: Ghislaine Viñas
Interior Design and Slade Architecture. Each will portray a
distinct, forward-looking take on trends inspired by the evolution
of the bathroom in modern life, and the enjoyment of water.
To kick off the evening, journalist Melissa Feldman will moderate a
conversation on experiential living in home and hospitality
environments, interviewing concept curator Paul Flowers, GROHE’s
design SVP, James and Hayes Slade, and Ghislaine Viñas. After the
talk, visitors will experience the conceptual exhibits, which will
remain up for viewing by appointment through the end of July at the
GROHE Live! Center.
Two Unique Design Stories
Ghislaine Viñas: A Drop in the Bucket
Water is a luxury. Having lived in the Netherlands and South
Africa, designer Ghislaine Viñas was influenced by the presence of
water in her society. While some cultures have rich resources,
others are not as fortunate. Using bold, bright blues and a nod to
the patterns of Africa and the Ndbele tribe, and color inspiration
from Dutch Delft blue, A Drop in the Bucket shows a marriage of
these two worlds. Through her artistic interpretation of her
experiences, she captures several movements in living: color,
pattern, personalization and sustainable-mindedness through water
Slade Architecture: A Mirror in the Bathroom
In the future, high-density urban living will be the norm for many,
while personal space will become even more precious and compact.
The most private space, the bathroom, will play a critical role in
allowing for much-needed moments of escape, relaxation and
rejuvenation. The strictly functional role of the bathroom as a
hygiene space will evolve to become a psychological oasis. Slade
Architecture presents the bathroom as retreat, allowing technology
to create an immersive and escapist environment that is visually
engaging, incorporating moving images of nature.
The designer’s interpretation of the experiential living concept
was in response to an invitation from Paul Flowers to explore how
people relate to bathrooms in their homes and how these spaces are
designed around personal preferences to create a perfect retreat
for rebalancing the body and mind.
A Drop in the Bucket
Fabrication and installation: SITU Studio | Wallpaper: Flavor
With assistance from: SilverLining Interiors
A Mirror in the Bathroom
Fabrication and installation: SITU Studio | Audio/visual: Mannic
GROHE Group comprises GROHE Holding GmbH, Hemer; GROHE AG, Hemer;
Joyou AG, Hamburg (fully consolidated since 1 July 2011) and other
subsidiaries in foreign markets. GROHE Group is the world’s leading
provider of sanitary fittings.
As a global brand for sanitary products and systems, GROHE relies
on its brand values quality, technology, design and responsibility
in order to be able to offer “Pure Freudean Wasser.”
The GROHE Group employs some 9,000 people on average worldwide
(including around 3,400 at Joyou). There are about 2,300 employees
working at GROHE in Germany. In 2012, the GROHE Group generated
consolidated sales of €1,405 million.
The GROHE Group has nine production plants, of which six are
located outside Germany, namely in Portugal, Thailand, Canada and
China (Joyou). The company currently generates 85 percent of its
sales outside Germany.