American Standard, DXV, and GROHE Launch the “Beauty in Motion”
Mobile Experience
National tour debuts at the 2016 International Contemporary
Furniture Fair
NEW YORK, ICFF (May 14, 2016) ― The kitchen and bath brands that
make up LIXIL Water Technologies—American Standard, DXV, and
GROHE—have teamed up to create the “Beauty in Motion” mobile
experience, which showcases standout solutions from each of the
industry leaders. The special exhibit-on-wheels will make a
national tour to visit select cities in the U.S., beginning in New
York City at the International Contemporary Furniture Fair, booth
#3686, from May 14-17, 2016.
“American Standard, DXV, and GROHE are continually raising the bar
with stylish and innovative products for today’s homes—the ‘Beauty
in Motion’ tour celebrates this, and takes a traveling showroom
approach to drive visibility to the LIXIL portfolio,” said Maha El
Kharbotly, chief marketing officer for LIXIL Water Technology
Americas. “There is incredible value in seeing, touching, and
operating the products in person, and we are delighted to bring
these experiences to trade professionals, showroom customers, and
influencers across the country.”
Here’s a look at some of the leading products that make up “Beauty
in Motion” from each of the brands:
The sleek and stylish Beale Selectronic kitchen faucet from
American Standard
American Standard is shining the spotlight on its
new kitchen faucets—Beale, a hands-free, pull-down
Selectronic faucet; and Edgewater, which features
a blend of sleek styling and impressive functionality. The company
is also driving attention to three freestanding tubs that promote
elegant, sculptural styling with the Kipling, an
oval tub; Sedona, a rectangular tub; and
Coastal, an oval shape. What’s more, the mobile
exhibit will showcase the VorMax flushing technology that
eliminates the traditional tiny rim holes around the bowl that
carry water during a flush, the VorMax flush
delivers one powerful jet of water that scrubs the entire bowl
completely clean.
The SpaLet AT200 dual-flush smart toilet from DXV by American
Standard
DXV by American Standard selections blend the
artisanal character of the past with the aesthetic and performance
sensibilities of today. A highlight is the AT200
Smart Toilet, which offers an unrivaled range of sophisticated
features. Luxury conveniences such as hands-free flushing,
automated lid opening and closing, and heated seat join a
completely adjustable two-nozzle, water-spray system with
integrated air-dryer to create a state-of-the-art smart toilet.
GROHE Foot Control Technology demonstrated with LadyLux3
Café
GROHE adds to the assortment with luxe products
that elevate the kitchen and bath experience. The brand’s
K7 and LadyLux3 kitchen
faucets—the former, a contemporary statement; the latter, a
transitional look—are both available as hands-free options that
feature Foot Control Technology, a first-to-market
introduction. The clever coup allows the user to switch the water
flow on and off with a tap of the foot on the activation plate
installed discreetly in the toe space of the cabinet. The
achievements continue with the Minta Touch Generation
2 faucet, with impresses with its EasyTouch technology.
The kitchen faucet intuitively reacts to the user’s touch, whether
it is the back of the hand or wrist, to activate the faucet and
help reduce the spread of germs. Another ware set to wow:
Retro-Fit, which transforms an existing shower
into a luxurious shower system with a showerhead and hand
shower—the system can be installed without breaking the wall in one
hour or less.
The mobile exhibition will be traveling to select cities through
March 2017. To stay apprised of the tour’s local visits, follow the
brand’s social media channels. The brands will tag social posts
with
#BeautyInMotionTour.
To learn more about the LIXIL brands and their products, visit
www.americanstandard.com,
www.dxv.com, and
www.grohe.us.
ABOUT AMERICAN STANDARD BRANDS
American Standard Brands make life
healthier, safer and more beautiful at home, at work, in the
community and throughout the world. Offering total project
solutions for residential and commercial customers around the world
with respected brands such as American Standard®, DXV®, Safety
Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels
International®. American Standard Brands is owned by
LIXIL Corporation (TSE Code
5938), and is part of LIXIL Water Technology business, which
operates across 150 countries. The LIXIL Water Technology brands
include: LIXIL, INAX, GROHE, American Standard, and JAXSON. Learn
more at
www.americanstandard.com,
or follow us at
twitter.com/AmStandard,
https://www.facebook.com/AmericanStandardPlumbing.
AT200®, Sedona® and Selectronic® are registered trademarks of
American Standard Brands. Beale™, Coastal™, Edgewater™ and
Kipling™ are trademarks of American Standard Brands.
ABOUT GROHE
GROHE faucet and shower products are distributed in more than 180
countries and represent nearly 80 years of excellence in European
design, innovation, engineering and quality. GROHE America’s
headquarters are in the heart of the Flatiron district and houses
the GROHE Live! Center, an interactive showroom created for
inspiration and collaboration.
The GROHE Group is the world’s leading provider of sanitary
fittings, comprising Grohe AG, Hemer, Hamburg and other
subsidiaries in foreign markets. With its global GROHE brand, the
GROHE Group relies on its brand values quality, technology, design
and responsibility to deliver “Pure Freude an Wasser”. The GROHE
Group was purchased by the LIXIL Group and the Development Bank of
Japan in January 2014. The LIXIL Group is the global leader in the
building materials and housing equipment industry.
K7® and LadyLux3 Café® are registered trademarks of Grohe
AG Minta Touch Generation 2™and Retro-Fit™ are trademarks of
Grohe AG
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