GROHE Launches Lineup of Kitchen and Bath Solutions at KBIS 2016
Innovation Drives the Brand’s Latest Introductions
NEW YORK, NY – January 19, 2016 – GROHE is
returning to the show floor of KBIS, promising to wow with its
newest products for kitchens and baths. The assortment
of newcomer offerings includes first-to-market innovations,
aesthetic achievements, and superior user experiences. The
designs will be found in the company’s KBIS Booth #S8041 at
the Las Vegas Convention Center, January 19-21, 2016.
“More than ever, today’s kitchens and baths are remarkable
expressions of design— the products in these spaces should
reflect the homeowner’s style and elevate the user experience
and lifestyle in the home,” said Cheryl Dixon, Head of Brand
and Trade Marketing for Grohe America, Inc. “With this in
mind, we’re launching an impressive portfolio of products that
not only dial up the design quotient, but also leverage
technology in clever ways to yield smart and sophisticated
homes.”
Eye on Innovation
Leading the parade of smart introductions is the LadyLux3
Café kitchen faucet featuring Foot Control
Technology, which allows the user to easily switch
the water flow on and off with a tap of the foot on the
activation plate installed discreetly in the toe space of the
cabinet. The inventive product frees both hands for added
maneuverability in the kitchen. Because the need to operate
the faucet via the handle is eliminated, the faucet remains
clean and bacteria-free.
Another smart solution for the kitchen: the Minta™
Touch Generation 2 faucet, which impresses homeowners
with its EasyTouch technology. The clever coup intuitively
reacts to the user’s touch, whether it is the back of a hand
or wrist, to eliminate the spread of germs.
New innovations from GROHE are also set to transform the bathroom
with the launch of F-Digital Deluxe, a shower
system that ushers in a new era of bathing experiences. The
modern marvel transforms the shower into a home spa
by providing multi-sensory experiences via light, sound, and
steam. The light module uses colored lights to change the
ambience of the shower—the user can change the color and
intensity of the light to suit the desired mood. The system also
enables its user to stream a favorite tunes from an iPhone® or
Android® device, meaning the shower can become the ideal spot
to rev up for—or relax after—a big day. What’s more, steam can
be added to the experience, allowing the bather to detoxify
and indulge in a completely sumptuous experience.
The F-Digital Deluxe system is scalable: the homeowner can specify
a combination of showerheads according to the size of the
shower space. Rainshower “F” series ceiling
showerheads feature advanced shower engines to deliver precise
water distribution throughout any spray pattern, and body
spray units double as shower heads to provide an immersive
water experience that promotes physical and emotional
wellbeing.
For those looking for a simpler way to add music to the shower
experience, GROHE teamed up with Philips to introduce
Aquatunes: a waterproof Bluetooth® speaker
that serves up expert audio engineering with premium bathroom
design.
Faucets with Form and Function
Two of GROHE’s newest faucet collections—Essence
New and Eurocube—have models for
both the kitchen and the bath, allowing for a continuity of
aesthetic throughout the home.
The design of the Essence New line offers
improved functionality and a crisp, clean appearance in a
variety of sizes. The S model is available with either a
straight or curved spout—the size is also the slimmest
GROHE basin mixer, thanks to its new 28mm
SilkMove® cartridge. The M, L and XL models feature a
swivel spout that can be set for an optional 90- or
360-degree swivel for enhanced maneuverability at the sink.
For the bathroom, the Essence New floor-standing tub filler
is equipped with a hand shower, providing the user
the option of a luxurious soak or shower experience.
The Essence New kitchen faucet features a pull-out
dual spray with toggle function that allows for
seamless switching between spray and regular water flow.
Recently launched with a kitchen model, the
Eurocube suite is expanding with several
options for the bathroom—faucets in various heights to
accommodate any sink application. Inspired by the contemporary
architecture of European cities, the distinctively
cubist faucets feature clean lines and geometric styling, an
ideal option for today’s cosmopolitan consumers. Across the
range, cut-out detailing on the lever handles highlight
the unique square design of the collection.
Eurocube faucets also feature GROHE SilkMove®
35mm cartridge for a lifetime of smooth operation
and integrated adjustable temperature limiter to
prevent scalding.
Bathroom Beauties
An elegant line of bathroom faucets, the Eurostyle
collection is praised for its organic design and accessible
price point. The faucets are available in S or L sizes, both
sure to turn heads with their attractive, sculptural shapes.
GROHE is also debuting a new iteration of one of its best-sellers:
the 18” GROHE Retro-Fit™ with standard shower
arm. The product transforms an existing shower into a
luxurious shower system with a showerhead and hand shower
quickly and easily—without breaking the wall—to update the
bathroom in one hour or less. The new model, a smaller version
of the popular 25” model, offers a solution for homeowners
that have limited space in their shower application.
A new, on-trend look is coming to the Grandera collection of
faucets and fixtures with the introduction of Rose
Gold finish. With Rose Gold, Grandera—one of
GROHE’s most popular lines with design options that run from
traditional to contemporary—continues elevate its spaces with
one of the today’s most decidedly luxe finishes.
Making a Splash in the Kitchen
GROHE is adding to the Concetto series with the new
Concetto Pull-Out kitchen faucet—a dual spray
faucet featuring a retractable wand that can be pulled from
its base for increased performance. The EasyDock system
guarantees easy retraction and smooth docking for the pull-out
spray
head.
The new Parkfield kitchen faucet offers a tactile
experience with a rounded lever and curved body. Ease of use
is at the heart of the product with a pull-out spray with
locking feature that lets the user switch easily between two
spray modes—perfect for rinsing the sink 5 or washing
vegetables. The faucet is a winning combination of good looks,
comfort and flexibility.
About GROHE
GROHE faucet and shower products are distributed in more than 180
countries and represent nearly 80 years of excellence in
European design, innovation, engineering and quality. GROHE
America’s headquarters are in the heart of the Flatiron district
and houses the GROHE Live! Center, an interactive showroom
created for inspiration and collaboration. The GROHE Group is
the world’s leading provider of sanitary fittings, comprising Grohe
AG, Hemer, Hamburg and other subsidiaries in foreign markets.
With its global GROHE brand, the GROHE Group relies on its
brand values quality, technology, design and responsibility
to deliver “Pure Freude an Wasser”. The GROHE Group was
purchased by the LIXIL Group and the Development Bank of Japan
in January 2014. The LIXIL Group is the global leader in the
building materials and housing equipment industry.
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