Pure House = Pure Water

Westport, Conn. house incorporates industry-leading, sustainable
GROHE kitchen and bath faucet and shower fittings

NEW YORK, Nov. 19, 2014 – Pure House creator Douglas McDonald looked to none other than GROHE, the world’s leading provider of premium kitchen and bath fittings, when seeking product for his newest high-performance, comfort-driven home in Westport, Conn., which exceeds U.S. building standards and adheres to a multitude of Passive House criteria, established in Germany in 1990 and the fastest-growing energy performance standard in the world. The bathrooms will be outfitted with GROHE’s Grandera™ collection of faucets and shower products with the GROHE Zero lead-free alloy. The kitchen will be equipped with GROHE Blue® Chilled & Sparking, which also helps ensure pure water and eliminates the need for bottled mineral water.
Grandera™ faucet with GROHE Zero lead-free, corrosion-resistant alloy.
“We are using copper pipes that lead straight into GROHE faucets that use no lead during the manufacturing process,” said McDonald. “Pure House is a high-performance envelope with the purest, natural materials inside.”

The Grandera collection combines innovative design both elegant and modern and was selected by McDonald in the chrome finish. The distinct “squircle,” an innovative geometric shape that blends square and circular elements into one harmonious unit, defies the laws of geometry and provides the perfect backdrop for water in all its beauty. The collection features GROHE Zero lead-free, corrosion-resistant alloy, which was developed after tireless research on how to substantially reduce the lead content in brass to negligible levels. Lead is replaced by harmless metals like copper, ensuring that potential lead contamination of potable water is at an absolute minimum. The GROHE Zero alloy also ensures unprecedented longevity as its composition has been proven to be five times more resistant to corrosion than comparable materials.

“Sustainability is one of our core values and a top priority in the creation of every GROHE product from the design to development stages, said Cheryl Dixon, Head of Brand and Trade Marketing for GROHE America. “We believe that water and energy consumption go hand in hand with convenience and attractive design.”
GROHE Blue® Chilled & Sparkling has a filter system that purifies water in four distinct phases.
GROHE Blue® Chilled & Sparkling combines a modern designer faucet with as a high- performance filter, cooler and carbonator – and is as easy to use as an ordinary kitchen faucet. The right lever on the faucet is used to mix hot and cold tap water as usual, while a single turn of the left handle provides filtered and chilled, medium sparkling or full sparkling water. It is also equipped with two separate internal waterways to ensure that once the water has been filtered, it never comes into contact with anything that may alter taste.

Nature has a very effective system for perfecting water: the different layers of soil and rock filter and form a unique, pure taste. The GROHE Blue filter system works in a similar way: the water is purified in four distinct phases, giving it an even better taste. Undesirable substances that impair taste and smell, such as chlorine, are removed for great tasting, soft water. Fine particles and heavy metals are filtered out, while lime content is reduced. According to a recent blind taste test, 73% of participants concluded GROHE Blue Chilled & Sparkling offered superior freshness over leading still mineral water.

Combining convenience and a healthy lifestyle in one environmentally-conscious package, GROHE Blue Chilled & Sparkling eliminates the need for plastic bottles and pays for itself in less than 250 days, saving nearly $400 in the first year of use. Compared with the pollution and energy consumption caused by filling and transporting bottled mineral water, filtering tap water has a negligible environmental impact. GROHE Blue saves resources and money, as seven liters of water are needed to put just one liter of bottled water on a supermarket shelf. Energy is also saved, as heavy bottles no longer need to be transported while time and resources aren’t wasted recycling them.

“We are very pleased with the Pure House collaboration,” concluded Dixon. “Healthy water is essential for a healthy, sustainable lifestyle and our products align beautifully with McDonald’s mission to utilize the purest, most sustainable products from around the world in his Pure House.”
GROHE faucet and shower products are distributed in more than 180 countries and represent nearly 80 years of excellence in European design, innovation, engineering and quality. 

GROHE America’s headquarters are in the heart of the Flatiron district and houses the GROHE Live! Center, an interactive showroom created for inspiration and collaboration.

The GROHE Group is the world’s leading provider of sanitary fittings, comprises Grohe AG, Hemer; Joyou AG, Hamburg and other subsidiaries in foreign markets. With its global GROHE brand, the GROHE Group relies on its brand values quality, technology, design and responsibility to deliver “Pure Freude an Wasser”. With the JOYOU brand, the Group covers the fast growing Chinese market.

The GROHE Group was purchased by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industry. GROHE and Joyou remain independent within the LIXIL Group.

For more information and to find local showooms, please visit www.grohe.com/us. or call 1-800-44-GROHE (47643).
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