iF award winners for 2012 announced
Six design awards for the bathroom faucet
For the past fifty years the “iF product design award” has been one
of the world’s leading product design awards and a widely
recognised accolade for excellence in industrial design. GROHE has
regularly featured among the award winners. This year, too, the
faucet specialist convinced the jurors with a unique combination of
form and function.
Its Eurodisc Cosmopolitan line of faucets and
fittings, for example, is appreciated for its balanced proportions
and its aesthetic lever in the form of a tapered lozenge. The
Power&Soul® line of showers delivers a
wholistic shower experience. Its distinguishing features include
GROHE AquaDirect™, an all new spray pattern selector which sits on
the back of the shower head and allows to choose between the
different spray patterns simply by pushing a button. In contrast,
GROHE Tempesta New is a tried and tested product
whose design and functionality have been further refined.
Allure Brilliant is clearly a visual highlight for
any bathroom. This line of fittings is distinguished by its many
different facets, unusual angles and striking accents. Perfectly
cut like a diamond, it exudes elegance and excitement. Another
award-winning innovation is the Sena Freehander.
Both its minimalist design based on cylindrical shapes as well as
its well thought-out functionality using sophisticated and highly
precise hinge mechanisms have evolved from the company’s proven
Freehander shower system.
Jurors impressed by harmony and coherence of “Urban
Village” trade show exhibit
Making exceptional products is only one side of the coin,
presenting an overall brand to the public is the other. GROHE is a
past master at both. Its “Urban Village” exhibit at the trade fair
ISH 2011 has attracted the iF communication design award. In tune
with the leitmotiv “Enjoy Water”, the booth celebrated wellbeing,
value and water, underpinned by the four pillars of the GROHE
brand, namely Quality, Technology, Design and Sustainability.
Visitors were introduced to no fewer than 350 new GROHE products
for GROHE SPA, bathrooms, showers, kitchens and sanitary systems by
way of five themed universes created through large-scale multimedia
projections. The jury was very much impressed with the architecture
and the atmosphere of the stand and the effective presentation of