GROHE VIP Event, Lagos Nigeria
GROHE, the world leading German manufacturer in sanitary fittings
is entrenching its foothold within the African market through
continued expansion and dedicated commitment to bringing pure water
enjoyment to end-users across the continent.
The World Premium lifestyle Sanitary Brand GROHE berths in Nigeria
on Monday, February 10, 2014 at the prestigious Intercontinental
Hotel, Lagos, establishing the GROHE brand to local media during a
press presentation and an evening with VIP clients that included
architects and interior designers to name a few.
At the public presentation of the company to the Nigerian business
media, Mr. Michael Rauterkus Chief Sales Officer EMEA &
Americas, Grohe AG, explained the reasons for their expansion into
the Nigerian market and the brand essence along with Mr. Simon G.
Shaya, President, GROHE, East Mediterranean, Middle East &
GROHE is renowned world-wide for their innovative quality and
technologies, ground-breaking designs and firm commitment to
In his presentation, Rauterkus said, Nigeria is among the fastest
growing markets in the world. The country, he said, has been
grouped among the fastest expanding global economic trading blocs,
otherwise known as the MINT nations.
MINT is the acronym for an association of four major emerging
economies of Mexico, Indonesia, Nigeria and Turkey.
Music by "Dan-o at http://danosongs.com"
“As a global brand for sanitary products and systems, we realize
the economic potentials of Nigeria. We have been operating in
Africa for years now with the establishment of GROHE within the
region as early as the 1970’s with offices starting in Egypt. While
in the past North and South Africa were in the spotlight, in recent
years, Grohe has launched fully functional offices in East and West
Africa; Nairobi and Lagos.”
The importance of Africa for Grohe and Grohe’s commitment and
support to delivery is not only based on best quality products but
also in training and after sales services. This is apparent when
looking into the company’s local presence
Grohe has over 65 dedicated employees to support the African
continent. Next to local sales offices in Egypt, Libya, Morocco,
Kenya, Nigeria and South Africa, Grohe also runs local warehouses
and logistic facilities in Johannesburg and Cairo.
GROHE is in 130 countries worldwide. All its products are designed
and engineered to contribute to a perfect water experience. The
GROHE product range comprises everything from aesthetically
appealing designer faucets for bathrooms and kitchens to
ingeniously safe thermostats to showers and shower systems that
pamper the user, from smart installation and flushing systems to
GROHE SPA®, a selection of distinctive premium products,
personalized concepts and natural lifestyle accessories to convert
any bathroom into a personal spa.
GROHE products are manufactured at the company’s three German
factories incorporating GROHE Centers of Excellence in Hemer, Porta
Westfalica and Lahr, as well as at its three international sites in
Portugal, Thailand and Canada.
The Corporate Center, the internal Design Studio and the GROHE
Store, the multifunctional showroom that imaginatively showcases
the GROHE brand universe, are all based in Düsseldorf.